The latest
SHOP
Our latest roundup of botanical-patterned finds includes flower-filled looks from Stine Goya, Hutch, Ramy Brook, Borgo de Nor, Etro, Alice + Olivia, Rails, Milly, Lela Rose, RHODE, Diane von Furstenberg, Frances Valentine, and more.
Late Autumn
Floral Finds
ICONIC BLOOMS
Marimekko’s
Unikko Flowers
Designed in 1964 for Marimekko, Maija Isola’s Unikko has become a beloved floral pattern around the globe – and her iconic flower motif might just be the first two-dimensional superbloom in print design.
CREATIVE CONVERSATIONS
Maximalist
Dutch Style
Blended floral patterns, botanical landscapes, and creative inspiration with Debby van der Veer-Boer, an artist, designer, and owner of the apparel brand BLANDAT.
FLORALS ON FILM
The Magical
Flowers of Oz
All about the symbolism of the different blooming motifs throughout the movie that captured the first superbloom on film.
Read about the flowers in Oz & Garland’s real-life flower shop
GARDEN TOURS
60 Years of Blooms
in California
Filled with flowering plants, Japanese maples, and so much more, the gardens that Diane Carter has cultivated over six decades are a plant-lover’s paradise.
ART & FASHION
Sleeping Beauties:
Reawakening Fashion
Focusing on the cycles of the botanical world, the Met’s dynamic exhibit provides a framework for the many dimensions of life, nature, and art.
Floral abundance,
style irreverence
Let’s bloom!
From bright and cheerful floral
patterns to profiles of botanical artists and wonder-filled nature destinations, Superbloom is more than just an explosion of all things floral—it’s a state of mind.
Inspired by the natural beauty that surrounds us, we adore going bold with flowers, connecting with nature, and reclaiming the carefree kid inside of each of us by celebrating flowers in all forms.
Discover inspiring creations from a community of artists who are inspired by botanicals, mix & match floral patterns as you please, and join us as we take a look at the world though a lens of abundance.
Bringing an instant flower-filled
mood-boost into your day, Superbloom’s goal is to help bring more flowers into the world—person by person and petal by petal.
A vibrant world
of florals, design,
& botanical-print finds
Expert style advice, guidance on fashion norms, and conventional design ideas? Nope, not here.
We’re focused on self-expression and delight—forget function and form, because we certainly have! Break so-called design rules and create floral expressions with your own individual stamp.
Toss out sartorial how-tos—you are lovely and delightful, just as you are. And disregard interior design dos-and-dont’s—if you like it, surround yourself with botanical beauty however you please.
Whether you‘re into layering tons of flowered patterns or going over the top with lush bouquets, decor, and art, go ahead and gild the lily with us!
Discover
Conversations and creative inspiration from innovative artists, designers, small businesses, and entrepreneurs who are reimagining botanical style
More interviews with floral-inspired artists & designers who are blooming in creative directions…
Floriculture
Wander into an exuberant excess of bloomcore-focused topics & nature-filled wonder, from art and media to cooking and travel… and beyond!
More flower-focused articles, features, projects, & recipes…
Who we are
As a hub for all things floral, Superbloom collects tons of bright flowered finds in one place and celebrates a broad floral community of designers, artists, and botanical enthusiasts.
Learn more about Superbloom and our beginnings…
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