The latest
NEW DESIGNS
Full-Volume
Flower Fits
Our own new flower-forward collection, featuring signature visuals, vibrant details, and brought joyful maximalism in every piece.
ICONIC BLOOMS
Petals & Patterns:
Liberty at 150
Celebrating 150 years of design, Liberty London has evolved from a Regent Street merchant to a creative powerhouse known for vibrant florals, bold patterns, and timeless collaborations.
CREATIVE CONVERSATIONS
Basking in
Petals & Plants
Author, creative consultant, and horticultural therapy practitioner Jessica Murnane helps people use gardening and nature for mental, physical, emotional, and social well-being.
BOTANICAL DRAWINGS
Hand-Drawn
Flower Prints
Our Abundance print series pairs petals with thoughts inspired by the rhythms of nature.
ICONIC BLOOMS
Marimekko’s
Unikko Flowers
Designed in 1964 for Marimekko, Maija Isola’s Unikko has become a beloved floral pattern around the globe – and her iconic flower motif might just be the first two-dimensional superbloom in print design.
CREATIVE CONVERSATIONS
Maximalist
Dutch Style
Blended floral patterns and creative inspiration with Debby van der Veer-Boer, an artist, designer, and owner of the apparel brand BLANDAT.
Floral abundance,
style irreverence
Let’s bloom!
Superbloom is more than just an explosion of all things floral—it’s a state of mind.
We embrace going big with florals, reconnecting with nature, and tapping into the carefree kid inside each of us.
Explore inspiring botanical artists, mix and match patterns, and view the world with a sense of abundance.
Bringing a flower-filled mood-boost into your day, our goal is to bring more flowers into everyday life, person by person and petal by petal.
Shop a vibrant
world of florals, design,
& botanical-print finds
Expert style advice, guidance on fashion norms, and conventional design ideas?
Nope, not here. We’re focused on self-expression and delight—break so-called design rules and toss out sartorial how-tos—you are lovely and delightful, just as you are.
Whether you‘re into layering tons of flowered patterns or going over the top with lush bouquets, decor, and art, go ahead and gild the lily with us!
Browse our favorite botanical-print clothes, accessories, & more
Discover
Conversations and creative inspiration from innovative artists, designers, small businesses, and entrepreneurs who are reimagining botanical style
More interviews with floral-inspired artists & designers who are blooming in creative directions…
Floriculture
Wander into an exuberant excess of bloomcore-focused topics & nature-filled wonder, from art and media to cooking and travel… and beyond!
More flower-focused articles, features, projects, & recipes…
Who we are
As a hub for all things floral, Superbloom collects tons of bright flowered finds in one place and celebrates a broad floral community of designers, artists, and botanical enthusiasts.
Learn more about Superbloom and our beginnings…
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