The latest
CREATIVE CONVERSATIONS
Recontextualizing
Floriography
Passionate about the cultural history of flowers, artist and author Karen Azoulay explores the powerful tradition of messaging with floral symbolism.
SHOP
Blooming Jackets
& Winter Coats
From pastel puffers to dramatic blooming coats, take a peek at our latest botanical-patterned finds from Loewe, Stine Goya, Moncler, FARM RIO, Milly, BLANDAT, Moschino, Vetements, Diane von Furstenberg, and more.
FIELD NOTES
Cherry Blossoms
in Full Bloom
Find out where you can see these ephemeral beauties this spring!
FLORALS ON FILM
The Magical
Flowers of Oz
All about the symbolism of the different blooming motifs throughout the movie that captured the first superbloom on film.
Read about the flowers in Oz & Garland’s real-life flower shop
ICONIC BLOOMS
Marimekko’s
Unikko Flowers
Designed in 1964 for Marimekko, Maija Isola’s Unikko has become a beloved floral pattern around the globe – and her iconic flower motif might just be the first two-dimensional superbloom in print design.
CREATIVE CONVERSATIONS
Maximalist
Dutch Style
Blended floral patterns, botanical landscapes, and creative inspiration with Debby van der Veer-Boer, an artist, designer, and owner of the apparel brand BLANDAT.
Floral abundance,
style irreverence
Let’s bloom!
From bright floral patterns to profiles of botanical artists and wonder-filled nature destinations, Superbloom is more than just an explosion of all things floral—it’s a state of mind.
Inspired by the natural beauty that surrounds us, we adore going bold with flowers, connecting with nature, and reclaiming the carefree kid inside of each of us.
Discover inspiring creations from a community of artists who are inspired by botanicals, mix & match floral patterns as you please, and take a look at the world though a lens of abundance.
Bringing a flower-filled mood-boost into your day, Superbloom’s goal is to help bring more flowers into the world—person by person and petal by petal.
Shop a vibrant world
of florals, design,
& botanical-print finds
Expert style advice, guidance on fashion norms, and conventional design ideas?
Nope, not here. We’re focused on self-expression and delight—break so-called design rules and toss out sartorial how-tos—you are lovely and delightful, just as you are.
Whether you‘re into layering tons of flowered patterns or going over the top with lush bouquets, decor, and art, go ahead and gild the lily with us!
Browse our favorite botanical-print clothes, accessories, & more
Discover
Conversations and creative inspiration from innovative artists, designers, small businesses, and entrepreneurs who are reimagining botanical style
More interviews with floral-inspired artists & designers who are blooming in creative directions…
Floriculture
Wander into an exuberant excess of bloomcore-focused topics & nature-filled wonder, from art and media to cooking and travel… and beyond!
More flower-focused articles, features, projects, & recipes…
Who we are
As a hub for all things floral, Superbloom collects tons of bright flowered finds in one place and celebrates a broad floral community of designers, artists, and botanical enthusiasts.
Learn more about Superbloom and our beginnings…
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