Floriculture
Exploring the world through a floral lens
ART • BOOKS • CULTURE • DESIGN • ENTERTAINING • FASHION • FILM • FOOD • GARDENING • INTERIORS • MUSIC • STYLE • TRAVEL
ICONIC BLOOMS
Marimekko’s Unikko Flowers: How Maija Isola Created the First Superbloom in Print Design
Designed in 1964 for Marimekko, Maija Isola’s Unikko has become a beloved floral pattern around the globe – and her iconic flower motif might just be the first two-dimensional superbloom in print design.
GARDEN TOURS
60 Years of Blooms in California
Filled with flowering plants, Japanese maples, and so much more, the gardens that Diane Carter has cultivated over six decades are a plant-lover’s paradise.
VIBES
Occurring only about once each decade, superblooms happen only when weather conditions magically align with the perfect combination of water, sun, winds, and temperatures.
More on the magic of this botanical phenomenon & what it means to us…
What’s a Superbloom?
FLORALS ON FILM
Magical Poppies, Hollyhocks & Garlands: The Wizard of Oz's Flower Motifs
All about the symbolism of the different blooming motifs throughout the movie that captured the first superbloom on film.
Read about the flowers in Oz & Garland’s real-life flower shop
FIELD NOTES
Cherry Blossoms in Bloom
Find out where you can see these ephemeral beauties this spring!
BOTANICAL BITES
Yuko Kaneko, founder and chef of Kinoko Japanese Home Cooking in Marin County, California, creates traditional dishes and comfort food, including delicious onigiri with pickled cherry blossoms.
Read more about Yuko’s background and process for cooking with cherry blossoms
Sakura-Inspired Snacks
AUTHOR INTERVIEW
Discovering Dahlias: An Interview with Floret Farm’s Erin Benzakein
Sharing stories from her own dahlia journey, Erin Benzakein of Floret Farm talks about her book Discovering Dahlias, how she started growing different varieties, what the basics of growing them entails, and why sourcing them from local farms is key.
More from Erin on her love of dahlias & why growing them is easier than you may think
IN THE GARDEN
Chocolate Cosmos Flowers & Chocolate Mint
Celebrate World Chocolate Day with a bouquet of chocolate cosmos and edible chocolate mint in your desserts & drinks, including a recipe for super-rich brownies.
FIELD NOTES
Thoughts From Visiting
California’s Superblooms
Photos & observations from wandering among California’s fields of spring wildflowers
Make It
Flora-filled recipes, projects, arts & crafts
“There are always flowers
for those who want to see them.”
– Henri Matisse
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