(Nothing But) Flowers 3.20.25

NEWSLETTER #17

Signs of spring

Dormancy is part of the natural cycle of things. Flowering cherry trees, not unlike lots of other spring flowers, require a cold season to initiate a resting phase. That period of darkness is essential for the tree to preserve itself and build up its energy stores. 

And because nature always knows exactly what to do, the tree’s cycle aligns with the depths of the bitter cold. Once it’s aware that the worst of the winter has passed, it eventually begins to form its tiny flower buds. 

We’re also not immune from the need to rest and rebuild. If you’ve been feeling like hunkering down lately, it’s all part of the natural cycle of things. Rest, restore, and listen to what your heart, mind, and body are telling you they need—so that you, too, can open up and blossom when you’re ready. Today is the first official day of spring, and the buds will be here sooner than you think.

Xoxo,
Kristen

P.S. Find out where cherry blossoms are anticipated near you with our guide to bloom reports and events in cities across the U.S., and check out our map of wildflower viewing spots if you’re looking for an afternoon sojourn filled with flowers

01.

Floriculture

Seeing the world through a floral frame

Petals & Proportions

Inspired by the designs of architect Luis Barragán, the 2025 Orchid Show at the New York Botanical Garden explores the vibrant theme of Mexican Modernism. Celebrating the juxtaposition of the intricate beauty of orchid blooms and bold, colorful structures, the exhibit intentionally blurs the lines between nature and art.

02.

Discover

A community of artists & botanical entrepreneurs

Recontextualizing Floriography

Passionate about the cultural history of flowers, artist and author Karen Azoulay explores the powerful tradition of messaging with floral symbolism. Her book Flowers and Their Meanings is filled with fascinating examples of how botanicals have been used to convey covert messages and feelings.

03.

Shop Florals

Botanical-inclined picks for your home, closet, & more

Blooming Jackets & Winter Coats

Best time to get a new winter coat? The end of the season, of course, as sales start to pop up. From pastel puffers to dramatic blooming coats, take a peek at our latest botanical-patterned finds from Loewe, Stine Goya, Moncler, FARM RIO, Milly, BLANDAT, Moschino, Vetements, Diane von Furstenberg, and more.

Disclosure: In order to grow our small business, Superbloom may earn revenue via affiliate marketing commissions for some of the products we link to—though you’ll never pay more for them because of that. See our full disclaimers & disclosures for more information.

04.

Etcetera & Ephemera

What we’re growing & things we’re digging

Peak magnolia bloom in Northern California; Wildflower (Mary Ann Shad) by Komi Olafimihan (used with permission of the artist)

REIMAGINE: The Altadena Seed Library is helping to restore yards, gardens, and urban green spaces that burned in the January wildfires in LA. 

LEARN: Wildflower (Mary Ann Shad) depicts an abolitionist, educator, lawyer, and the first Black woman to publish a newspaper in North America - here’s more about the painting and Shad’s incredible life

REFLECT: Clare Celeste’s gorgeous installation Biodiversity is a powerful meditation on coexistence

BLOOM: Plant a Bulb Day is back again this year, with a display of more than 80,000 tulips you can pick on 3/22 in San Francisco and 3/30 in New York City

TREK: Would cross the pond to visit this magical community garden that serves drinks & dessert! 

This year’s first parrot tulip waking up; bright pink flowering quince opening the season for everything else

OBSERVE: Inside the Last Fabric Flower Factory in America is a nine-minute film that shows the rare world of M&S Schmalberg Flowers, which has been using the same techniques since 1916.

WANDER: San Francisco’s streets are teeming with giant floral murals

APPRECIATE: This year marks the 80th anniversary of the more than 20,000 tulips that are sent by The Netherlands to Canada each spring, a symbol of gratitude for having sheltered the Dutch royal family during WW2

PEEK: Take a glimpse inside Flowers: Flora in Contemporary Art & Culture, the expansive exhibit at London’s Saatchi Gallery through May 5th with more than 500 works from Vivienne Westwood and  Pedro Almodóvar to Marimekko and Rebecca Louise Law

DREAM: Cherry blossoms grow in the wild on Mount Yoshino in Japan, attracting visitors to this unreal destination for more than 1,300 years

Current vibe…

Spring is here and we’re not holding back!

Xoxo